November 22nd, 2011
Baby Girls Are Perfect
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns (they aren’t really intended for use) recast girls as the No. 1 choice for parental consumers around the world.
Click thru for the mock-ups, which are interesting (and sometimes, excellent). Oddly, though, Fast Company does not explain the ads well, the visuals here are too small to be easily read, and the rationales for the ads are not explained well. But, worse, some of the rationales for the ads are poorly thought out by the ad agencies (limited vision), and some of the ads are so culturally bound (and so American) that they seem trivial. 

Baby Girls Are Perfect

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns (they aren’t really intended for use) recast girls as the No. 1 choice for parental consumers around the world.

Click thru for the mock-ups, which are interesting (and sometimes, excellent). Oddly, though, Fast Company does not explain the ads well, the visuals here are too small to be easily read, and the rationales for the ads are not explained well. But, worse, some of the rationales for the ads are poorly thought out by the ad agencies (limited vision), and some of the ads are so culturally bound (and so American) that they seem trivial. 

(via fastcompany)

  1. wings4 reblogged this from fastcompany
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    Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns...
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  9. canisfamiliaris reblogged this from fastcompany and added:
    Baby Girls Are Perfect...(they aren’t really intended for use)
  10. 9ty9th reblogged this from fastcompany and added:
    mostly replying to this in reference to the targeted demographic including chinese women: obvious issues of turning...
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  16. shoutsandmumbles reblogged this from fastcompany and added:
    I’ve been loving these ads...@fastcompany’s try at rebranding women, but this one irks...
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